My first submission consisted of a 60-page brand guide documenting the visual identity of the partnership and how to achieve the look and feel of the brand, including its colours, fonts, voice, photography, design, and mockups. After qualifying for the second round of the competition, I presented an elevator pitch directed to the internal stakeholders surrounding the design and business rationale behind my proposed solution. In May, my submission was awarded first place, after which the partnership began integrating my designs across its channels. Subsequently, in June, I was engaged to create the launch materials for its new content-supply-chain offering, presented at the 2023 EMEA Adobe Summit. *The design work is under an NDA.