Girl Guides Branch Name Change → Freelance Motion Graphic Designer
In 2023, Girl Guides of Canada changed the name of Brownies, their branch for 7-and-8-year-olds, to Embers in a bid to be more inclusive. Previous to this change, Girl Guide members were invited to have their say on two shortlisted branch names (Embers and Comets) which were developed in consultation with racialized girls in Guiding, the National Indigenous Advisory Circle, as well as community partners and organizations.
During the voting period, I was hired to create two motion graphic videos, one of which would be shared with the public to announce the new branch name. Over the holidays, the amazing marketing and communications team worked tirelessly to find ways to creatively convey the desired campaign message. Our goal was to express our desire to create more inclusive spaces where racialized girls in Canada can feel welcome and proud to belong in Girl Guides. With this change, we hope even more girls will see Guiding as a space where they can just be themselves.
Girl Guides Branch Name Change
Design Made in 2023
Girl Guides Branch Name Change → Freelance Motion Graphic Designer
In 2023, Girl Guides of Canada changed the name of Brownies, their branch for 7-and-8-year-olds, to Embers in a bid to be more inclusive. Previous to this change, Girl Guide members were invited to have their say on two shortlisted branch names (Embers and Comets) which were developed in consultation with racialized girls in Guiding, the National Indigenous Advisory Circle, as well as community partners and organizations.
During the voting period, I was hired to create two motion graphic videos, one of which would be shared with the public to announce the new branch name. Over the holidays, the amazing marketing and communications team worked tirelessly to find ways to creatively convey the desired campaign message. Our goal was to express our desire to create more inclusive spaces where racialized girls in Canada can feel welcome and proud to belong in Girl Guides. With this change, we hope even more girls will see Guiding as a space where they can just be themselves.
Girl Guides Branch Name Change
Design Made in 2023
Girl Guides Branch Name Change → Freelance Motion Graphic Designer
In 2023, Girl Guides of Canada changed the name of Brownies, their branch for 7-and-8-year-olds, to Embers in a bid to be more inclusive. Previous to this change, Girl Guide members were invited to have their say on two shortlisted branch names (Embers and Comets) which were developed in consultation with racialized girls in Guiding, the National Indigenous Advisory Circle, as well as community partners and organizations.
During the voting period, I was hired to create two motion graphic videos, one of which would be shared with the public to announce the new branch name. Over the holidays, the amazing marketing and communications team worked tirelessly to find ways to creatively convey the desired campaign message. Our goal was to express our desire to create more inclusive spaces where racialized girls in Canada can feel welcome and proud to belong in Girl Guides. With this change, we hope even more girls will see Guiding as a space where they can just be themselves.
Girl Guides Branch Name Change
Design Made in 2023
Girl Guides Branch Name Change → Freelance Motion Graphic Designer
In 2023, Girl Guides of Canada changed the name of Brownies, their branch for 7-and-8-year-olds, to Embers in a bid to be more inclusive. Previous to this change, Girl Guide members were invited to have their say on two shortlisted branch names (Embers and Comets) which were developed in consultation with racialized girls in Guiding, the National Indigenous Advisory Circle, as well as community partners and organizations.
During the voting period, I was hired to create two motion graphic videos, one of which would be shared with the public to announce the new branch name. Over the holidays, the amazing marketing and communications team worked tirelessly to find ways to creatively convey the desired campaign message. Our goal was to express our desire to create more inclusive spaces where racialized girls in Canada can feel welcome and proud to belong in Girl Guides. With this change, we hope even more girls will see Guiding as a space where they can just be themselves.
Girl Guides Branch Name Change
Design Made in 2023